Stepping Up For Stem Education Act - 1597 Words

Stepping up to STEM Education Act is a state-based program that was introduced by representative Michael Honda, who represents the 17th Congressional District. This bill, also known as H.R. 565 was first introduced to congress on January 27th, 2015. It was then referred to the House Committee of Education and Workforce. On April 29th, 2015 it was then referred to the subcommittee of Early Childhood, Elementary and Secondary Education where this bill still stands for revisions. This legislation seeks to improve a child’s learning opportunities through incorporating all four subjects of Science, Technology, Engineering and Mathematics. This will put emphasis on more educational technology research projects to improve school curriculums and introduce the younger generation to the 21st century workforce. This bill will provide equal access to all students, giving them access to the best digital resources to promote better learning experiences. Teachers will be trained specifically on effective ways to utilize new instructional strategies that will aid students of different background to achieve better grades in school. Through this program, there will be partnerships with agencies and research facilities that focuses on educational success by utilizing, testing and assessing the impact of today’s technology on student learning outcomes. Grants given to this program will not go beyond 20 million dollars (Stepping Up to STEM Act, 2013). These funds will only be used towardsShow MoreRelatedThe Issue Of South Africa1714 Words   |  7 Pages† horrific tactic â€Å"of social engineering.† The concept behind apartheid emerged in 1948 when the nationalist party took over government, and the all-white government enforced â€Å"racial segregation under a system of legislation† . 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Whether it is a physical or verbalRead MoreThe Black Natives By Arthur Jarvis1449 Words   |  6 Pagesmaking them bend to their will. In South Africa, the imperial whites have taken over everything in the country, in essence capturing the natives. The natives are suppressed with low paying and hard jobs, little to no education, and essentially no social structure. Without this education, the natives learn and obtain little to no skills. Without good paying jobs, they have no wealth or prosperity. Arthur Jarvis says, â€Å"It is not permissible to watch its destruction, and to replace it by not hing, or byRead MoreChildcare Differences Between American And Chinese Culture Essay1670 Words   |  7 Pageschildcare. Generally speaking, this occurs from generations of cultural differences. What are the differences? The main focuses are on values, punishment, actions, and education. We can also compare childhood, adolescence, and maturity. 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HBCUs are institutions that were founded before 1964 where mostRead MoreHistorically Black Colleges And Universities Essay1465 Words   |  6 PagesCollege and University or Predominantly White Institution is more beneficial or not can become a pondering interrogation. Each acronym defines itself, Historically Black Colleges and Universities(HBCUs) were established by the means of providing an education for predominantly African American students. Whereas, Predominantly White Intuitions(PWI) serve to instruct and educated the opposite or in other words those of Caucasian descent. HBCUs are institutions that were founded before 1964 where mostRead MoreSociological Imagination And How Events Affect A Generation s Way Of Thinking1476 Words   |  6 Pagesindividual mind and social status due to nature and nurture, culture, socio-economic standing, geography and other influences. It gives outsiders a better picture of why an individual act and thinks the way they do as a direct result of influence by society. At the same time, it allows individual to better understand why they act the way they do if they can grasp the idea of their own biases and subjective ways of thinking. A quote from Mills in his writing about the Sociological Imagination better explains

Government Enforcement, Crime And The American Population...

On July 4, 1776, thirteen colonies declared independence from English rule, eventually forming the United States of America (â€Å"American History,† 2016). Built upon a unique platform of autonomy, the United States provides citizens with freedoms not present in other countries. In order to preserve such freedoms, the Constitution of the United States was enacted in 1797, outlining an array of rights and privileges afforded to all citizens of the country (â€Å"American History,† 2016). However, as in any society, crime and abuse pervaded the peace of the nation, continuing to date. Methods of public, social control span deep into the history of the United States, in an effort to combat wrongful, illicit activity, or crime. With the first official police force established in 1838, law enforcement has grown rapidly within the nation, employing millions (Bureau of Justice Statistics, 2015). Nevertheless, with the evolution of law enforcement, crime and the American popul ation have also evolved. In the present-day United States, fear and unrest regarding personal rights and freedoms are overwhelmingly prevalent, often creating controversy between the public and the police. Under democratically-inspired legal restraints, notably the Bill of Rights, the Fourth, Fifth, Sixth, Eighth, and Fourteenth Amendments to the United States Constitution ensure the personal rights and freedoms of American citizens against certain police-related matters. The Fourth Amendment to the United StatesShow MoreRelatedThe Alcohol Prohibition in the United Sates1849 Words   |  7 Pages On January 16, 1920 many Americans felt that their voices had finally been heard. Their hard fought war was over. They had finally sent John Barleycorn to the grave. They believed the United States could now escape poverty and families could prosper. On January 16, 1920 the 18th amendment went into effect. The 18th amendment was the prohibition of any intoxicating liquor. Many celebrated what they called the death of John Barleycorn, a fictional character representing alcohol. The future lookedRead MoreThe War On Alcohol By Lisa Mcgirr1161 Words   |  5 Pagesof her chapters entitled â€Å"Selective Enforcement.† During the Prohibition period police were cracking down on speakeasies and bootleggers and people smuggling alcohol across state lines. However when police would make these arrests the people being arrested were mostly of minority origins. Although poor whites from the South did get arrested as well, most of the jails and prisons were made up of blacks, hispanics and latinos. 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Easy Jet Free Essays

The  marketing audit  is a fundamental part of the marketing planning process. It is conducted not only at the beginning of the process, but also at a series of points during the implementation of the plan. The marketing audit considers both internal and external influences on marketing planning, as well as a review of the plan itself 1. We will write a custom essay sample on Easy Jet or any similar topic only for you Order Now Environmental Audict on Easy jet(the factors that can influnce the company) A)Five porter’s forces: *Threats from new entrants : When new airlines enter the market ,how they affect easy jet *Threats from subsititue products: more options to go to a destination such as buses,train.. ow these things affect easy jet *Bargaining power of suppliers: if plane manufacturer factories sell planes with a high price ,how this affect the easy jet’s finance *Bargaining power of buyers: for instance easy jet makes a contract with plane factories for 10 years with the fixed charge so the factory can’t increase the price during this time. Bargaining lets you buy products at a cheaper rate *Internal Rivalry: Internal competation ,easy jet fight against other airlines Threat of substitutes-this can be anything that can be a substitute to EasyJet or airline industry in general. For instance, another airline with even lower prices, consumers opting to use other modes of transport (trains for instance). When Heatrow was hit by that huge fog just before Christmas and no planes were flying, Eurostar trains were suddenly all booked. I would think, however, that for Easy Jet, there would be no big threat of substitutes. There is a threat of ever growing competition but this isn’t the case of substitutes. Substitues are in other words ‘me too’ products which are less likely to occur in airline industry or service industry then in FMCG. I think. Buyers-here you can list down any possible threats from buyers. This is where you look at the relationship between Easy Jet and its targeted consumers. How strong is Easy Jet brand? Do consumers believe in, and to, Easy Jet? Are they loyal to Easy Jet or do they switch to other airlines with no real or perceived risks? If yes, why? If not, why not? Do consumers have alternative to Easy Jet? If yes, and I would say they do, how does the relationship between Easy Jet and its consumers change? Who has greater leverage in this relationship, consumers or Easy Jet? Who is more dependable on whom, why and to what extent? Etc†¦ Ask as many questions as you can and you will get your answer. Talk to someone who has used Easy Jet services, ask them what they liked and disliked about it, would they use it again and why, how do they feel about Easy Jet, how did they decide to fly with Easy Jet, will they choose Easy Jet again B)Swot analysis: 4 main strenghts and the opposite ones are for weaknesses *Finance *Technology *HR Department *Reputation and image EasyJet Airline Company Limited: Strengths: * EasyJet is a leading provider of  low budget, no frills air travel  servicing many of the leading city destinations in the UK and across Europe, including Berlin, Amsterdam, Barcelona, and Prague. They offer a high quality service at competitive prices and offer a number of features including ticketless travel, internet booking and assisted travel services. * They have a  highly distinctive livery  on their fleet of aircraft making them easily recognisable and distinguishing them from their competitors. * They have a  user friendly website  which fully discloses th e price breakdown of the passengers planned travel. Offering a full breakdown of the price plan prevents any hidden charges when the customer confirms there booking. EasyJet offers an online promotion alert which is e-mailed to existing customers and contact on the company’s database. * Recognised as a leading brand name in the UK travel industry. * As a market leader in an industry widely seen as a leading contributor to the green house effect and global warming, EasyJet actively embrace there environmental responsibilities and continue to keep these factors as a keep priority when developing their future strategies. * EasyJet operate a fast and efficient service with an average turnaround time of 30 minutes or below. This enables them to maintain a reliable and hassle free service to their passengers. * For the case study,planes and turnaround times means to take short time on departure,use of internet,financial position The easy brand is a well known brand across the UK and  some areas of Europe. It is knownfor ‘low cost for the masses’ which is implied by their orange culture. They want to paint the worldorange, implying that they want to provide goods and services at the lowest possible price. easyJeteasyJet only offers a single fare class. Its pricing strategy is to offer ‘value for money’ and this is  doneby keeping costs to a  minimum. Unit costs are kept  low by eliminating travel agents, maintaining highaircraft utilisation, focusing on internet sales, eliminating unnecessary service frills, operating a fleet of  similar aircraft and establishing long-term agreements with suppliers. One of the key strengths of easyJet has been the utilisation of the internet. easyJet bookings over theinternet relate to  over 92% of total sales and  is expected to increase. They see themselves as  becomingthe first internet only airline. Strengths: †¢ Cheap tickets. †¢ A simple fare structure. †¢ Image, differentiation on price andbrand. †¢ Commitment to customer service. †¢ Multi-base network. †¢ Strong corporate culture. †¢ Flexibility to change bookings on theinternet. †¢ Lower costs than the  established airlines Weaknesses: * Domestic air travel is an extremely competitive industry with  EasyJet’s main competitors being Jet2, BMI Baby, Ryan Air plus a host of smaller independent competitors. These external competitive forces can restrict and shape pricing policy on some of  EasyJet’s less profitable routes as they seek to compete with their competitors. * They do not offer a free food service on longer flights of 2 hours plus. asyJet has many weaknesses but the main include the lack of service,flexibility and  business focus making  the low-cost model  unappealing to  business travellers. Businesstravellers are not included within easyJet’s business model. Since September 11 business  travellersaccount for 50% of passengers and therefore should be a target fo r marketing and should be included inthe business model. This can be seen as a weakness for not targeting this segment. easyJet’s business model also relies on people flying more often. However, there is a limit as to howoften people fly. The growth is not infinitive, it is possible that the low-cost market will be saturated. Itwill come to a point when the low-cost airlines will not be able to stimulate any more demand fromlow prices. (CPRE: The Future Development of Air Transport in the UK, July 2003 Weaknesses: †¢ Pilots over 65 are not allowed to fly over  France, Italy and Portugal. †¢ No guaranteed departure. †¢ No unaccompanied children under age of 16. †¢ No autopilot. †¢ Lack of service, flexibility and business focusmake the low-cost model unappealing tobusiness travellers. †¢ Focus on price and convenience is reaching itslimit. Differentiation will be difficult. †¢ Due to quick success it is difficult to recruitand train new staff. †¢ No customer retention scheme Opportunities: * Possible opening of alternative routes to major cities in Europe. A key route could be from Dublin to the UK, as this has a large potential for travellers going to soccer matches in the UK plus new links into corporate flyers to and from the UK. * Offering of free refreshments on flights with a travel time of over two and a half hours. This would offer an extra perk and comfort to passengers making their experience with EasyJet all the more comfortable and enjoyable. Updated versions of the fly on the wall documentaries would provide the brand with more coverage and publicity. The opportunities in the industry mainly come from the Eexpansion. On the 1st of  May 2004, 10 countries will be joining the  EU. Thus, the EU’s membership will be  expanded from 15to 25 countries. The new states include former members of the Eastern Block and smaller â€Å"island†states. (bized. ac. uk) These are Cyprus, the Czech Republic, Estonia, Hungary, Latvia, Lithuania, Malta,Poland and the Slovak Republic. Further EU expansion is expected in 2007 when Bulgaria andRomania are hoping to join the EU, while Turkey is now currently negotiating its membership. (europa. eu. int)The addition of more than 100 million people to the EU’s market of 370 million will present anopportunity for further growth  for the low-cost airline industry. easyJet has already announced its newroutes from Luton, Berlin and Dortmund airports to Budapest (Hungary) and from Stansted airport toLjubljana (Slovenia). (easyJet. com) Threats: * Competitors flying the same routes compete very competitively on price forcing pressure on margin on more popular flights and time slots. External market forces can have a significant impact on  EasyJet’s business, e. g. the rising cost of oil can have a significant impact on running costs putting significant pressure on the profitability of less popular routes and time slots. * Pressure from unions and employee relations committees can signifigantly impact on the day to day operations with strikes proving to be very costly to the company’s image. * Economic downturn may lead to a decrease in casual flyers and corporate travel as companies seek to curtail what they see as unnecessary expenditure and in turn make less business trips.   Financial Analysis Within the  low-cost/no-frills  airline industry in  the UK,Ryanair  is easyJet’s main  competitor. Inevaluating the  financial performance of  easyJet, it  is therefore useful to  compare its performance withthat  of Ryanair. For the purpose of  this  comparison, we will be making use of a  number of ratioswhose formulae follow that of FAME. The data used for this financial analysis are easyJet’s unauditedpreliminary results for their financial year ended 30 September 2003, which provided results for boththe year ending  30 September 2002 and  2003. Ryanair’s financial year-end however is 31  March 2004. Therefore in  order to obtain data that  would be directly comparable, it  was necessary to use data fromtheir half-year which ends 30 September 2002 and 2003, and to use figures taken from their financialyear end 31 March 2002 and 2003. This enabled us to obtain figures for a full 12 months ending 30September 2002 and 2003. For a quick overview of all ratios refer to Appendix 3 and details of allcalculations  are contained in  Appendix  4. All financial  reports were obtained from downloadsavailable onwww. easyjet. com  and  www. ryanair. com. The first numerical set of data to  be analysed is the Profit and Loss Account. This deals with therunning of the business, i. e. the amount of turnover, the cost of what has been sold, the expensesgenerated during the year and of course the profit that has been made, perhaps the figure that theshareholders are  most interested  in, but there  are other criteria that  could affect the profitability of thecompany PEST analysis for easyJet The following factors are likely to have an influence on the airline industry and should therefore be taken into account when formulating a Marketing Plan for easyJet. Politico-legal factors †¢ Threat of war in the Middle East †¢ The Air Miles scheme is not considered as a taxable perk by the government in the way that company cars are taxed which may change to allow easyJet to compete on more equal grounds with the likes of BA. †¢ A EU east-enlargement may provide access to viable, new markets. Economic factors †¢ Likelihood of increasing fuel costs, congestion and other environmental restrictions, as well as the prospect of higher security and insurance costs to reflect the risk of terrorism. As the recession is likely to last for some more time, business travellers will keep an eye on their travel expenses. †¢ Globalisation should continue to boost traffic in the long-term. †¢ The introduction of the single currency in Europe is likely to bring more business to easyJet as Europe becomes more integrated. Socio-cultural factors †¢ To win over the French and German publics might cause problems as there appears sti ll to be a general reluctance to use credit cards over the phone and Internet . †¢ The public are general quite friendly to the prospect of cheap flights. However they may feel begrudged where they see promotions found in newspapers where flight are for ? 10 only to find that the actual cost is much higher for the particular time or day they wish to fly on. Technological factors †¢ A key issue will be the extent to which technological advancements – such as the use of the Internet on distribution and cost synergies from industry consolidation – can offset upward pressures on prices and costs. †¢ easyJet has to keep track of technological developments in the field of e-commerce and aircraft manufacture in order to gain a competitive advantage. CONTINUE.. The business environment is a set of political, economic, social, technological, environmental and legal factors otherwise know as PESTLE analysis. These factors are not controlled by the business. Which means that businesses must adapt quickly as the environment changes. These macro factors have a positive or negative impact on the business. The political factor can be affected through tax policies as Easyjet are charged with landing in different countries, employment laws, environment regulations, trade restrictions, tariffs and the government. The economic factor is forever changing with prices constantly fluctuating. For example oil prices increasing affects overall profits for the company which in return affects how much money Easyjet can invest on improving the airline or giving back to the communities. Baines, Phil and Page (2008a) explain firms are effected by environmental issues such as wage inflation, price inflation, gross domestic product and income sales and corporation taxes. From the social aspect this looks highly on safety of the airline and its staff and passengers. Which then attracts passengers to fly again after being ensured of safe and secure flights. To keep up in technology Easyjet must be internet dependant as flights are booked and checked via the internet. Therefore customers need to be satisfied with a quick and simple service. Easyjet also have a great career attitude which commits staff to be up to a excellent standard of service. Technology plays a huge factor within Easyjet as it has to rely hugely on the reliance of technology. Also as things improve technology becomes cheaper which means barriers to entry could be lower for competitors to join which could affect the profit of Easyjet. â€Å"Barriers to entry are designed to block potential entrants from entering a market profitably. They seek to protect the monopoly power of existing firms in an industry and therefore maintain supernormal profits in the long run. Barriers to entry have the effect of making a market less contestableâ€Å". (Tutor2u n. d) To prevent this research and development expenditure can act as an obstruction to potential entrants to industry PEST analysis PEST analysis is chosen, to look at the possible business environmental impacts that may affect theindustry and easyJet. It can be used to infer a variety of trends, patterns and projections which willinfluence easyJet’s future strategic decisions (ACCA 2004). PEST analysis was chosen over SLEPTanalysis as we found it difficult to differentiate between legal and political factors. The legal issubsumed into political. Consideration will be made to the political, economic, social and technologicalenvironments that may affect the industry and easyJet in the future. Political Environment The industry and easyJet must react to any regulations that are imposed by the political party and thecorporate governance code. The EU compensation ruling that will take affect in 2005 is currently beingchallenged by easyJet as well as other airlines. If this challenge is unsuccessful then it would meanincreases, in  legal battles, compensation payouts and  overall increases in costs. As  a result, fare  prices easyJetwill increase and demand will fall. This would make  it very difficult to see  the future for the  low-costindustry. Expansion of the UK airport system will play a major role in the future of the airlines growth model. Stansted is expected to have one additional runway and terminal, increasing UK air traffic growth to402 million by 2020, 501 million passengers by 2030 (Mintel report 2003). The government are seeingthe benefits that the aviation industry can bring to the country. The question that remains to beanswered is, for how long are the government willing to help the growth of the industry before theystart to intervene? Any intervention from the government is likely to be costly in the future to theindustry. Economic Environment The government may decide to impose taxes on  the industry. A possible introduction of  a ‘Green tax’,a tax on fuel to try and reduce the pollution that it causes, would increase the costs and as a result couldraise easyJet’s fares by more than 20% (Financial Times, 1 st November 2003). Also the ? 6 billionworth of subsidies that is currently received from the government may be reduced over time to limit thegrowth of the industry. The growth of the industry may need to be controlled to keep pollution to aminimum. As subsidies decrease there will be  an adverse affect on  fare prices causing demand to fall. This will also affect the business model as it would need to be revisited. The recent rises in the UK interest rate, which currently stand at 4%, has increased the public’sliabilities. People have less disposable income and as a result are less likely to travel abroad. Theincreases will also affect easyJets’s loan repayments on its new order of aircrafts. At present, paymentsrelating to  the purchase are not  included in the hedging  policy and therefore will affect the liabilities of  easyJet. Social and Cultural  environment The UK population as a whole are aging, people are living longer. The number of people between theage of 25 and 34 has been decreasing but the age group between 55 and 64 are expected to increasefrom 2005 (Mintel report 2003). The older age group tends to have more disposable income (SAGAholidays target this group) and therefore should be targeted more by easyJet. Saying this, younger  people who have less disposable income are now starting to go abroad for their holidays. This meansthat the airline industry is attracting more potential passengers because of their low fares. Technological  environment easyJeteasyJet’s use of the internet needs to be enhanced, they are aiming to become the first ‘web-only’airline. Currently 92% of their tickets are sold online and improving this figure will bring cost savingwhich in turn could  be passed on  to the consumers. This will make easyJet more competitive on price. easyJet will need to  keep track of  technical developments in e-commerce and  aircraft manufacturing inorder to compete against its rivals 2. 7ps Marketing Mix of Easyjet Product  Ã¢â‚¬â€œ Easy Jet is a flight booking company located at London. The  benefits  of Easy Jet being online and on teletext means that they are providing better margins; this is where they are dedicated to customers digitally. Place  Ã¢â‚¬â€œ Not solely online but majority of sales are online so Easy Jet will concentrate on this target market. Today, technology allows us to sell more goods to fewer people, which is far more efficient than selling fewer goods to more people. This is confirmed by Peppers and Rodgers in their Marketing concept. Peppers an advertising executive and Rogers a marketing scholar, their concepts addressed â€Å"one to one marketing†and how it concentrates on providing services or products to one customer at a time. This is by identifying and then meeting their individual needs. It then aims to repeat this many times with each customer, this is so consumers feel relationships are in place when perhaps they are forged. Price  Ã¢â‚¬â€œ With Easy Jet being on the internet for such a long period it means it has cut out aspects such as â€Å"the post†, this is because tickets and boarding passes are now emailed to customers or printable online, therefore â€Å"cutting out the middle man†. Promotion  Ã¢â‚¬â€œ Easy jet’s website is offered through search engines and travel/flight comparison websites, this is both advertising and selling their service. They also send members emails with promotional offers. Physical Evidence  Ã¢â‚¬â€œ Although Easy Jet is based mainly online now, Easy Jet are still booked through travel agents or in the airport itself. Physically offline Easy Jet have recently in the previous few months been advertising in Sainsbury’s stores by staff (uniformed Easy Jet T-shirts), advertising there new partnership. Physical evidence online differs, they have aspects such as â€Å"security icon† and policies in place which gives consumers a sense of security when booking online. People  Ã¢â‚¬â€œ On Easy Jet’s website they have sections, such as blogs, FAQ’s and a whole section dedicated to customer service to try and give consumers a sense that even though they are online they still have some form of contact to Easy Jet. Process  Ã¢â‚¬â€œ As mentioned above Easy Jet integrates online and offline by having customer service in the airport and online. CASE STUDY Product: Easy jet is an low cost budget airline as well as no frill. The easy brand has been extended to other products. There are now easyinternet cafes,easycar,easymoney and new easycruise products. Price: There 3 types of pricing which are Premium Pricing this is for specific segment of people for example apple targets for certain people. Low cost pricing which is for easyjet,targeting low cost price and low income people. Psycological pricing,99p instead of 1pound They use a low cost price to be competitive Place: It means Distrubition . Distrubition has manufacturer,agents,wholesalers,retailers,consumers. The more distrubition you have ,the more expensive your products will be. easy jet has manufacturers and directly deals with consumers so they save money. lmost 90 percent of tickets are sold through the internet for the 10 percent agents sell so they sometimes deals with agents too. Promotion : internet People : Paperless opeartions since its launch easyjet have simplified its working practices by embracing the concept of the paperless office. they do everything online rather than people going to branches and taling face to face ,everthing can be done online so easyjet save s money for hiring less people Process : Ticketless travel passengers,instead receive an email containing their travel details and confirmation number when they book online. his helps reduce significantly the costs of issuing,distrubuting,processing and reconciling millions of tickets each year Physical Evidence: it means beauty,new planes ,comfort flights†¦ Each boeing is new 737 aircraft and has a list price in the region of 35million gbp. Therefore maximising utilisation of each aircraft reduces the unit cost NOTES FROM THE CASE STUDIES MARKETING:The mutual satisfactions of both suppliers and customers. The method is the process of shaping and managing the marketing mix in a way which takes into considerition the needs of the customer and the goals of the organisation at one and the same time. Marketing is the performance of business activities that direct the flow of goods and services from organisation to their customers. Chartered Institute of Marketing defines marketing as; The management process which identifies ,anticipates and satisfies customer requirements effciently and profitably Professor Philip Kotler 1999 states;Marketing is a social and managerial process by which individuals and groups get what they need and want through creating,offering and exchanging products of value with others. People don’t only buy what they want to ,they buy them because of the value of products they require. Marketing is concerned with customers ,they are the main element in marketing not quality or products. If customers are demanding for new products features,marketing department will have to communicate these requirements to the production department to make provision for new processes and new machinery. On the other hand if the customer change their pattern of shopping or seek more information regarding the safe us of product ,the company may have to recruit new marketing executives to match up to the demand. )Using technology on easyjet One of the most important developments in the UK travel industry in the last 15 years is the growth of the ‘budget’ or ‘no frills’ airlines, easyJet and Ryanair. Both of these airlines were launched when new regulations made it easier to operate between countries within Europe and both used new technology and other methods to sell seats, rather than through traditional high street travel agents. The growth of both companies has been exceptional and the airlines have used similar approaches in their ‘business models’ * Use of the Internet to reduce distribution costs – easyJet was one of the first airlines to see the opportunity of the Internet when it sold its first seat online in April 1998. Now approximately 95 % of all seats are sold over the internet. * Maximise the time the aircraft is being used – For both Ryanair and easyJet maximising the use of each aircraft reduces the overall cost of running the aircraft. Ticketless travel – Passengers receive an email containing their travel details and booking reference when they book online, rather than a traditional ticket. This helps to reduce significantly the cost of issuing and processing millions of tickets each year. * ‘No free lunch’ – Not offering free catering on-board reduces cost. Passengers can purchase food on-board if they choose to. * Free seating – Un like traditional airlines, Ryanair and easyJet passengers are not assigned a seat, unless they pay extra to board first. This helps passengers to take their seats more quickly and saves time. * Efficient use of airports – By reducing turnarounds (the time between landing and take-off) to 30 minutes and below, easyJet and Ryanair maximise the use of their aircraft. Not having pre-assigned seating, like traditional airlines, helps reduce turnaround times. * Reduced fares – generally Ryanair and easyJet offer cheaper fares than traditional airlines, especilally for passengers who can book early and take advantage of the deals available. How to cite Easy Jet, Papers Easy Jet Free Essays MANAGEMENT 100 800 WORD SUMMARY 836 WORDS EXCLUDING REFERENCES EasyJet EasyJet Airline Company Limited headquartered at London Luton Airport is the UK’s largest budget airline measured by number of passengers carried, operating domestic and international scheduled services. Easy Jet has grown through a combination of acquisitions and base openings fuelled by consumer demand for low-cost air travel. Ryanair another budget airline is currently Easyjet’s biggest competition. We will write a custom essay sample on Easy Jet or any similar topic only for you Order Now EasyJet has adapted cost-cutting measures such as not selling connecting flights or providing complimentary snacks on board. The key points of this business model are high aircraft utilisation, quick turnaround times, charging for extras and keeping operating costs low however EasyJet flies mainly to primary airports. EasyJet also focuses on attracting business passengers by offering convenient services such as the â€Å"Flexi fare† which allows free of charge changes to the flight within a window, speedy boarding and a checked in bag. General environment – International dimension According to Samson and Daft (2009), general environment is ‘layer of environment that affects the organization indirectly’. It includes external factors that are not within an organization. One of the dimensions, international dimension is referring to factors that arise from foreign countries that will affect an organization. Factor that will either be an opportunity or threat to an organization will include having to encounter competition globally. An organization will have to face international competitors where it trade on its own even though not involve in exports and operates domestically. Besides, it would be essential to learn to adapt to the changes and trend circulating around the world as technology advances as time passes and political events such as Iraq war. Apart from that, rise of economic power of China has a significant impact on the international economy due to the massive workforce, brainpower, population dynamics and abundant natural resources that many countries rely on. The always changing worldwide environment has very large impact on organization compared to domestic environment, demanding for great control of the organization. What is a competitive advantage A competitive advantage could be defined as a unique position a firm develops in comparison with its competitors (Hyvonen 1995, 334). It is imperative for firms to understand what it’s competitive advantage is and take advantage of them as it can change rapidly (Anthony, Perrewe, Kacmar, 1996, p. 468). One of the ways to create a competitive advantage could be, through lower prices or differentiation (Woodruff 1997, 139). Lower prices is a competitive advantage when a firm is able to sell their product cheaply to consumers. Lower prices may be dependent on lower costs, however lower cost itself is not a competitive advantage as it should come along with lower prices for the advantage to be formed (Kotha, Vadlamani 1995, 76). Differentiation can be achieved through, providing superior goods and services, through the firm’s image, flexibility, total supplies and speed (Kotha, Vadlamani, 1995, p. 76; Sashi, Stern, 1995, p. 126; Helms, Ettkin, 2000, p. 1) Easy jet as a buget airlines has set its competitive advantage through lower prices. How The International Dimension Impacts Easy Jet’s Competitive Advantage There are many ways in which the International Dimension has affected Easy Jet’s Competitive Advantage. After the 9/11 attacks the airline industry suffered extensively. Passengers opted to use less of the big airlines. This allowed Easy Jet to be more successful as passengers were choosing their services over the big Airlines in Europe. When the number of people who used Easy Jet’s services increased it would have allowed the airlines to spread their fixed costs, which in turn reduces overall expenses and meant that they were in a position to lower their prices thus impacting their competitive advantage in a positively contributing to the overall success of Easy Jet. (Easy Jets Market Structure 2012) Another factor in the International dimension that affects Easy Jet’s competitive advantage as that EU had ruled an ‘Open Skies’ agreement which meant that Easy Jet was given the choice to serve flight paths that may have been normally associated with some specific airlines. This allowed them to choose the routes that they preferred allowing them to choose routes that gave them the most benefits. (Easy Jets Market Structure 2012) Easy jet is also influenced by rising fuel pri ces. Increased fuel prices meant that the entire airline industry around the globe and Europe had raised their prices. However, increasing fuel prices meant that even Easy Jet had to raise the price, and this does not work well with their low cost, low price strategy. Therefore there is a negative and positive effect by the rise of fuel prices (Topham 2012) Conclusion In conclusion, the international dimension of the general environment represents event originating in foreign countries as well as opportunities for Easy Jet in other countries. International dimension affects competitive advantage in various way. Easy Jet has proved to be robust and competitive in a tough general environment. This is due to its large competitive advantages, which is its low cost prices. However, it is the report on the overall international dimensions which affects the competitive advantages of Easy Jet shows that Easy Jet is a highly successful company, which is expanding rapidly. Besides, by engaging with the international dimension, Easy Jet not only get more benefit from its competitive advantages but also increase it’s cash flow from operating activities throughout United Kingdom. References Anthony, William P. , Perrewe, Pamela L. nd Kacmar, Michele K. (1996): Strategic Human Resource Management, Fort Worth: Dryden Press Bamberger, Ingolf (1989): Developing Competitive Advantage in Small and Medium-Size Firms, Long Range Planning, 22 (5): 80-88. Easy Jets Market Structure. 2012. Competitive Advantage and Developing a Competitive Advantage Over Rivals. Accessed September 18, http://www. 123helpme. com/view. asp? id=122608 Helms, Marilyn M. and Ettkin, Lawrence P. (2000): Time- Based Competitiveness: A Strategic Perspective, Competitiveness Review, 10 (2): 1-14. Hyvonen, Saara (1995): Competitive Advantage, Bargaining Power, and Organizational Performance: The Case of Finnish Food Manufacturing Firms, Agribusiness, 11 (4): 333-348. Samson, Danny, and Richard L. Daft. 2009. Fundamentals of Management. Australia: South Melbourne, Vic: Cengage Learning Australia, 2009. Kotha, Suresh and Vadlamani, Bhatt L. (1995): Assessing Generic Strategies: An Empirical Investigation of Two Competing Typologies in Discrete Manufacturing Industries, Strategic Management Journal, 16 (1): 75-83. Sashi, C. M. and Stern, Louis W. (1995): Product Differentiation and Market Performance in Producer Goods Industries, Journal of Business Research, 33 (2): 115-127. Topham, Gwyn. 2012. EasyJet losses narrow despite fuel cost rise. http://www. guardian. co. uk. /business/2012/may/09/easyjet-losses-narrow Woodruff, Robert B. (1997): Customer Value: The Next Source for Competitive Advantage, Journal of the Academy of Marketing Science, 25 (2): 139-153. How to cite Easy Jet, Papers

Leadership The Kings Speech Essay Example For Students

Leadership: The Kings Speech Essay Leadership: The King’s Speech An unbelievable leading journey is portrayed in the film The King s Speech . The possible leader who is non satisfied and is at some degree puzzled about the duties is found in this movie. The King s Speech touches on legion prevailing topics, yet among the most singular are leading and the behaviours of the persons who coach and empower the leaders. The King s Speech recounts the echt narrative of Prince Albert known as Bertie yet referred to history as King George VI. He is a disinclined leader push on the throne after the stepping down of his household. Challenges faced by Bertie are amplified by a crippling stutter, a address hinderance viewed by and large as rendering him unfit to be a King. This film is significantly more determined by character than by secret plan. The movie concentrates on the transmutation of Bertie from a loath, combating war fleet officer to King George VI, a persuasive leader of wartime Britain. Drumhead King George V in the mid1930s is worried about the speedy eventual destiny of the British authorities. First in line for the throne David His eldest kid is involved with Wallis Simpson an American grass widow. Bing King of England and matrimony to a grass widow and in this manner leader of the Church of England is contradictory. What is more 2nd kid of King George V, the 2nd in line for the throne named as Bertie or Albert negotiations with something he had since his childhood a stutter. Despite the fact that a splendid and unstable adult male, Bertie does non catch the trust of the general populace on history of his stutter, which is critical if Britain does non get down a war with the government of Hitler. Harmonizing to the statement of the King George V with respect to populate in an age of communicating by cognizing how to contend with Equus caballus equitation and looking great in a expansive uniform and a swayer can no more acquire entirely by in life. Elizabeth adoring married woman of Bertie needs to assist Bertie pick up trust entirely in his spread outing demand to speak at unfastened maps, paying small head to in the event that he gets to be a male monarch above all else or non. Elizabeth finds Lionel Logue an unusual Australian linguistic communication teacher to back up in easing stutter of Bertie with cipher else. Relationship of Bertie and Lionel is on a regular basis an opposing because Lionel considers the demand for the two to be equivalents amid their linguistic communication therapy Sessionss as Lionel really calls him Bertie instead than utilizing the words your Highness that is inappropriate, as he is non accustomed to listen such words from an mean individual. In no clip Lionel does turn into comrade and intimate of Bertie and peculiarly from the side of Lionel as he attempts to concentrate the psychological jobs behind the hinderance of address. Lionel has an issue which he does nt cover up to boot does non wholly uncover, may sabotage their relationship which may peculiarly be unsafe. Leadership theories in the film Following leading theories are depicted in the film: Leadership Behaviors Posner and Kouzes In the film Leadership behaviours of Posner and Kouzes are talked about. Their five constructs such as challenge the procedure, animate a shared vision, pattern the manner, promote the bosom and enable others to move are besides portrayed in the film. Leadership Styles of Goleman Goleman leading manners such as the followers are besides discussed: The Coercive Style The Authoritative Style The Affiliated Style The Democratic Style The Pace-Setting Style The Coaching Style Justice For All? EssayLionel Logue The 2nd supporter Building Trust Lionel assembles early certainty with a snappish win when confronted with a disbelieving and hesitating patient. While Bertie at first rejects his ain peculiar enterprises to peruse Shakespeare while listening to music as hopeless he understands shortly his perusal has, so, been immaculate. This early accomplishment sways him to come back to Logue for farther Sessionss. Embrace creativeness Bertie disregards to comprehend how Lionel innovativeness is a portion of his program to heading him to his ain peculiar authorization. Bertie releases Logue s unexpected patterns and demanding being taught all entirely footings. He understands over clip that those originative ideas have benefits, and increasingly opens his mind to hold on them. These activities are what in the long tally make Bertie to experience certain and get down to manage his mental portion of defects. Bertie and Emotional Intelligence By the terminal of the movie Bertie had the capacity make notable development and promotion in the part of his enthusiastic learning ability. He found himself able to grok, and communicate, be aware of, comprehend, and place with his state, deal with solid feelings and command his driving forces, and indignation, adjust to alter and to take attention of issues of an person or a societal nature ( Bar-on A ; Parker 2000 ) . This brought approximately expanded certainty when turn toing the crowd for the first clip as male monarch. Bertie as an Inspirational Leader: Bertie, as a function theoretical account, battles to pass on and leave without bumbling. Whatever the instance is, he must hold a religion that he can detect his echt voice ; the voice of echt power, the voice that motivates and engages others ; the voice that will take and bestir his state with his words and with his single attempts. War is outstanding and Inspirational leaders are persons that really motivate those around them to achieve extraordinary things, for illustration, acquire ready for war. Lionel as a Transformational Leader: Transformational leader suggests altering the people empower innovators and disciples to acquire high accomplishment and motive toward oneself. Mr. Logue had an exceptionally purposeful feeling of ground and vision and stayed devoted to it I meet with clients here, nowhere else ; I will name you Bertie ; name me Lionel ; we will run into every twenty-four hours . This served to level out the playing field and to show that everybody is tantamount and in this relationship there is no topographic point for position and power. Lionel as a Servant Leader: Logue as an effectual address teacher knew a few of the normal grounds for address hinderances were force per unit area and emphasis. Subsequently, he required to disable and often quiet his clients. At single danger, in front of agenda in their relationship, Logue demanded touching to Duke Albert as Bertie . One of the polishs of Logue that got the consideration of repute, originated from his work with war veterans. He took his linguistic communication and voice direction schemes to assist war veterans being known for his clear articulation and phase presence. Bertie was known to hold a hapless pique and uninterrupted turbulences. Be that as it may this did non halt Lionel. Mentions Avolio BJ. 1999. Full Leadership Development: Building the Vital Forces in Organizations. Thousand Oaks, CA: Sage. 234 pp. Barrett, D.J. ( 2006 ) . Leadership Communication: A communicating Approach for Senior-Level Managers. Handbook of Business Strategy Emerald Group Publishing, Pages 385-390 Bar-On, R. A ; Parker, J.D.A. ( Eds. ) ( 2000 ) . Handbook of Emotional Intelligence. San Francisco: Jossey-Bass. Fairholm, G. W. ( 2008 ) Understanding Leadership Positions: Theoretical and Practical Approaches. : Springer, . P 35

Emily Jimenez Essays - Beyonc, Feminism, Music Industry,

Emily Jimenez English 161 March 27, 2017 Literature Review In the present decades unlike the past, the word feminist' has become a title to brand anyone who talks and writes about the feminine sex. After all the term is dynamic and it is always discussed and conferenced by both sexes in media and even the internet. Hence, the effect has taken its toll and feminism is now just knowing about and believing it, that all are equal but not taking any measures and fight to it. However being a feminist means being an activist of the feminine sex- not that the men sex is to be hated-by believing and having a stand for it that all the sexes are the same and equal in all categorical grounds. This will bring the diverse sex to one ideology and make each and every one a feminist, who understands what he/she is up for. The authors main goal is to establish that the Lemonade album was dedicated to a specific audience, black women. Sydney Gore author of "Lemonade' Is A Love Letter From Beyonce To Black Women" believes that Beyonce dedicated this body of art to black women due to the way she narrates the struggle of black women. Struggles like fighting for equality, being viewed as a sexual objects and the fact that no help is given to the female. In the visual aspect of Lemonade a Southern gothic theme is presented as it is set in the deep South, that is more or less what black feminism is visualized in our minds. Beyonce tries to artistically show what it means to go about life dealing with depression, heartbreak, and anger. A major stick in the mud like the author mentioned was infidelity, although the point of the album wasn't directly to point out the struggle within her marriage, it was to force everyone to accept the truthwe are all flawed human beings. Her solution to all of this is tr ying to encourage women to believe in themselves and to keep hope alive, trying to create an environment to "protect black women". In this article, " Beyonce and Lemonade' are giving these feminist scholars so much to debate" the author, Caitlin Gibson is trying to figure out whether Beyonce is pushing her progress or is just marketing her brand? Beyonce's visual album, "Lemonade" portraits black womanhood, infidelity and redemption. Feminist activists bell hooks and Janet Mock shared conflicting views about its portrayal of women. Bell hook's believes Beyonce "utterly aestheticized" the presentation of the female body/form by simply showing beautiful black women does not create well-being for them. While author Janet Mock followed by arguing that Beyonce and any woman should be taken seriously no matter how she presents herself. The argument within would be that women should be free to present themselves without suffering accusations that their sexuality is harmful. This article compared different authors opinions on Beyonce's visual album in relation to women. Elle Hunt author of the article " Beyonce's Lemonade album explained, from beginner to 'Beyhive'" talks about Beyonce telling Vogue she "guesses" she is a feminist because she "believes in equality". A year later, she performed at the MTV Music awards in front of "FEMINIST" in lights. To follow, Chimamanda Ngozi Adichie's TED talk established Beyonce's credentials as a public feminist, due to her Super bowl Halftime Show when she sang about her "negro nose with Jackson 5 nostrils", flanked by dancers wearing Black Panther berets, concluding with a Black Power salute - signalled a newly politicised chapter of her career. I believe Beyonce knew that appearing this way in her performance would cause a lot of commotion and rumors about her being a feminist figure so she must be okay with such label. Kinitra Brooks, an associate professor of English at the University of Texas at San Antonio who specializes in black feminist theory believes: Beyonce is working out for herself what she thinks feminism is. Her working that out publicly and working through those certain ideas, it appeals to a lot of people and encourages them to examine their own practice of feminism, although, it also fails to appeal to a lot of people and pushes

oliver cromwell essays

oliver cromwell essays As someone who stated watching the movie not knowing anything about the civil war the movie Oliver Cromwell came across as a good illustrator of the actual civil war. The movie made king Charles I come across as a king that was always committing unlawful acts, while looking out for himself and his people. Oliver Cromwell was portrayed as a strong leader not just for the common people but for England. After reading up on the facts of the civil war I realized the movie wasn't as effective as I thought. The cause of the war and events during the war along side with the events in Parliament were misleading or left out. What I did like about the movie is the fact that the essence of Cromwell's personality and strength were illustrated. The Cromwell movie made it seem like the cause of the war was mainly that the king was unjust to his subjects. Cromwell who represented the people felt that England needed democracy and the king's powers needed to be reduced. The king had responded by saying that you couldn't expect "extraordinary possibilities in unextraordinary people." The movie made it seem like the unfair treatment of the people was the main cause of the civil war, while my research tells me different. I learned that within Parliament itself there was a lot of disagreements and members of parliament and common people were divided due to different beliefs. 302 members of the House of Commons and 40 lords supported Parliament, while 236 commoners and 80 lords followed the king. Even families were divided. Fathers were fighting against sons and so on. The movie made it seem like the common people lead by Cromwell where all together fighting for justice against the king and his men. During the events leading up to the war the radicals had divided Parliament and had given the kinging a party. During that movie that whole event was left out. The sheets say that when Charles planned to arrest the five memb ...

Departmental Select Committees Essay Example | Topics and Well Written Essays - 1500 words

Departmental Select Committees - Essay Example Also the parliamentary committees should interact more closely with the outside which will in turn widen their evidence-base. 1 Primarily before scrutinizing, the select committees should bring forth an awareness of the ideological and institutional features of modern British government and politics. This will develop a theoretical concept and a practical application of resolving problems and analysis. 2 One of the major aspects of the parliament is the relationship between a territory's legislature and its executives relating to the central and constitutional political system. This relationship is overlooked sometimes and the use of a prerogative power, which is the power exercised by the ministers are enforced. There need to be an analysis of the source of executive power, its scrutiny by parliament and the views of the major parties. A question of whether the Executives need rebalancing occurs. This is because during these modern times where everything is modernized the relationship between the executives and the parliament should also be strengthened. There is a central proposal which says that the owner s of the Select Committees, that is the scrutinisers should belong to the house of the commons and not belong to the executives. 3 Thus theThus the final method that the parliament uses to scrutinize the executive is the Select Committee. These Select Committees are those where the MPs from the floor of the House meet in small debating chambers with the task of taking into account the particular aspects of government policies and administration. The Select Committees do not consider the detailed drafting of bills, all the government policies, administration, working of the parliament and executives is taken into account and analysed by the Committee. Almost all Select Committees with the task of scruitinising the executives are in a way linked to a particular government department, which were 14 and has increased to 16. Among these the Departmental Select Committees were set up in 1979 under SO No. 130. 4 An example of one the Departmental Select Committees is that until when the Transport Research Laboratory was privatized, the department had eight executive agencies, where the Departmental Select Committee held substantive enquiries regarding the work of the Coastguard agency as well as into the privatization of the transport research laboratory. Also the deregulatory work performed by the Vehicle Inspectorates were to be found and scruitinised by the committee. An advantage of the Departmental Select Committee is that all the issues relating to the concerned departments could be raised in public that might not have happened otherwise. As it was discussed openly it gave room for many of the Committees recommendations to be carried out in further development and functioning of the departments. During the analysis of the inquiries an evidence of the Highways Agency and the Marine Safety Agency is stated here. The Committee did not examine any of the agency chief executives, their obj ectives and performances. In this case the Select Committee was recommended by the Public Service Committee to take the matters more seriously and take a long term interest in the agencies performance and

Ancient Sumer and Egypt Essay Example | Topics and Well Written Essays - 500 words - 124

Ancient Sumer and Egypt - Essay Example However, sometimes due to their knowledge especially the scribes, they conflicted with king’s directives. This is because of their critical managerial roles in the entire empire though they revered the highest office’s authority (Hansen & Kenneth 34). Ancient Sumer Empire believed in various family gods, which they attributed with the responsibility of managing nature through each having distinct roles (Hansen & Kenneth 34). Some of these gods embrace Ninhursag, Nunurta, Inanna, Enki, Enlil, and Inanna (Bancroft-Hunt 44). The most powerful deity in Ancient Sumer was the storm god because he had the strength to control floods and storms that affected their livelihood as a farming empire. In addition, the human king played an essential role, which is being an intermediary between the people and the Sumer’s citizens. Sumerians preferred urban life despite the majority of them depending on farming. They also spoke one language, which they used as a form of identifica tion and belonging regardless of emanating from the diverse city-states (Donn, & Don 17). Ancient Egypt’s political authority revolved around the Pharaoh whom the people deemed was a son of Ra (deity of the sun) (Steele 12). Therefore, according to the citizens, Pharaoh was more of god than a mere mortal man in the entire empire (Steele 12). He also assumed the entire empire’s power though he exercised his decrees via the priests and other holy men who belonged to a noble group (Steele 12). Taxation also existed all through the empire whereby citizens gave out their respective portions to the government based on yields or profits they attained (Steele 35). Failure to comply with taxation rules, the government subjected the convicted to forced labor and slavery with the intention of catering for the portions they did not pay.

Potential Project Scope Management Problems Essay

Potential Project Scope Management Problems - Essay Example This is a situation which happens when new constraints are added on a project that was not present at the beginning of the project, and particularly at the initial planning phases. These may include new entries such as gadgets. Even though in most cases project necessities may alter as a result of justifiable reasons like those linked to technology and adjustments in consumer needs, managers encounter scope creep because they have some unplanned additions added on the initially budgeted roles (Hallows, 2002). With the growth in the scope of a project, more tasks need to be accomplished within the schedule and budget initially designed for a tinier set of tasks. In this sense, scope creep can make a project team to overrun its initial schedule and budget. To solve this problem, analysts should clearly define the process, the related terms, and the process boundaries. In addition, managers should realize that particular aspects of the project can make it too large to manage and thus co nduct a precise check on the interfaces in the project (Schwalble, 2006). Another potential problem in this context is the lack of smooth communication procedures with stakeholders. This occurs when managers tend to please some people, while forgetting to balance stakeholder wishes with the limitations realized within the framework of the up-to-date project. Miscommunication with stakeholders may lead to misinterpretation in terms of design and requirements. Additionally, it ultimately results in a situation whereby the interested parties are not totally satisfied with the accomplished task (Moustafaev, 2010). The best way to avoid this problem from occurring is by encouraging a close working condition between project managers and project shareholders so that everything needed and expected by both parties is realized. Alternatively, stakeholders can suggest alterations or spell out requirements precisely prior to executing the project. Such a move does not only assist in avoiding an other previously experienced problem, but also enhances a good working environment for the team, the project manager, and the stakeholders from the very start (Dubey, 2009). Nothing disrupts the process of project scope like managers poorly defining the project scope. The problem is made when the manager defines the implementation as opposed to the need of the scope. If the need changes with time, he can fail to know the exact requirements and therefore cannot develop a product to achieve a moving goal. If a manager does not clearly define the scope of the project from the beginning, he would â€Å"kill† the project. Such a product will have little or no chance to realize any productive benefits to the company. As soon as the planning phase starts, a manager should ensure that he sports out and describes all tasks that are significant in the productivity of the project. He should also make sure that the entire team has a deep understanding of what is anticipated during the pr oject. Permission for suitable administrative control during the management procedure of the project is also an important consideration. Generally, the project manager ought to keep a close check on the project charter and several other pre-planning files so that a concise but useful scope statement can

Impact of Celebrity Endorsement on Consumer Behaviour

Impact of Celebrity Endorsement on Consumer Behaviour Chapter 2 LITERATURE REVIEW   Ã‚   2.1 Introduction As stated earlier, this chapter will provide an overview of the consumer behaviour and specifically, it will focus on the celebrity endorsement approach. It will be examined, how celebrities connect to consumer behaviour, and beauty products in order to identify the gaps in the previous studies that were conducted. Therefore, this study will be discussed, the relationship between celebrities, consumer behaviour and beauty products, so many literatures on each these topics will be provided. Moreover, chapter 2 will be divided into three sections where the following topics will be examined: (1) Factors which affect Consumer Behaviour, (2) Celebrity endorsement and the role of celebrities in advertising and (3) Celebrity influence in beauty products. 2.2 Consumer Behaviour Consumer behaviour is very important, and has been examined by many marketing scholars. It is also essential for marketers to understand how consumers behave and think, in order to identify consumers demands and satisfy their needs (Hoyer, 2014). Therefore, the field of consumer behaviour is the study of individuals, organisations or groups and the processes they use to select, use and dispose products, services or experiences in order to satisfy needs and the impacts that these processes have on the consumer and society (Hawkins and Mothersbaugh, 2010:6). As Kotler and Keller (2009:190) appointed, a consumers behaviour is affected by three different factors: cultural, personal and social factors. There are many different kinds of factors, under each of these three categories. Throughout this study, I will examine the trends and factors that shape the consumer behaviour and how they influence consumers decisions. According to Solomon et al. (2006), culture is a mixture of meanings, norms, rituals and traditions shared by an organisation or a society. As Blackwell et al. (2006) mentioned, culture has a profound effect on how and why people, purchase and consume services and products. Culture has an impact on how people buy, as well as, influences the structure of consumption and the individual decision making process (Jobber and Ellis-Chadwick, 2013). Therefore, as Kotler and Keller (2009) stated, culture and specifically subculture, is one of the factors which has an impact on how consumers search for information. Also, culture affect how consumers make purchase decisions, during the need stage and the alternatives stage in the decision making process (Jobber and Ellis-Chadwick, 2013). Subculture is also a part of culture, which influences the way, people act as consumers. A subculture is a culture within a broader culture, which has its own separate beliefs and values (Kotler and Keller, 200 9). Moreover, LOrà ©al, which is one of the worlds largest cosmetic companies, is tailored their products regarding to consumers culture (Noel, 2009:49). As Solomon et al. (2014) reported, another factor which is involved in the cultural factors, is the social class. Social class, affect the purchase decision and consumer behaviour, because different products and services are appropriate for certain social classes. Consumers can make their decisions, regarding to their social class, which is influenced by the culture of each individual (Blackwell et al., 2006). Lifestyle, age, occupation, income, personality and self-concept are all located in the personal factors category. As Mowen and Minor (1998) stated, lifestyle denotes how people live, how they allocate their time and how they spend their money. Personality refers to the internal characteristics of a person and therefore through that characteristics, consumer make their consumption choices. Also, personality consists of distinctive patterns of behaviours that make one individual different from another (Hoyer and MacInnis, 2008). According to Hawkins and Mothersbaugh (2010), there are many theories of personality but the most useful is the Trait Theory. Therefore, Trait Theory examines personality as an individual difference. As people have different personalities, they have as well as different consumption choices. Age and occupation are another factors which play a major role on the consumer behaviour, because each age has different preferences and also for people who have different occupations, they have different consumption decisions. The income of each person has an impact on what they buy and from which shop. The income is a major factor in the consumer behaviour, because regarding to the income people choose their products or brands (Hoyer and MacInnis, 2008). Finally, the last personal factor that it will be discussed is the self-concept. As Hoyer and MacInnis (2008) added, self-concept is how people view others people and how people view themselves. When people buy something, it says something about themselves and about their identity. As a result, through the purchase decision, consumers influence by the self-concept. Belonging to groups and trying to fit in, it is assumed that affect every stage of the consumer decision making process (Blackwell et al., 2006). As Park and Lewsig (1977) noted, the behaviours, values and attitudes of the group are perceived to have relevance upon the behaviours, evaluations and aspirations of another individual and as a result, reference group has a significant impact on consumers behaviour. Reference group is defined as any person or group of people who influences an individuals behaviour (Blackwell et al., 2006).Therefore, reference groups can be individuals, such as athletes, political leaders or celebrities. Hoyer (2014) pointed that, other peoples opinions will affect consumers decision making by becoming judgment standards.Such groups, affect people by creating socialisation of individuals, which it is important in developing self-concept and provide a benchmark for comparing each other. Celebrities grab attention, communicate effectively with consumers and a s a result, they create awareness (Blackwell et al., 2006). Consumers may emulate with celebrities, by using the endorsed products and this, has a huge impact on their consumption decisions. Another personal factor, is the role of the family and how family affect the buying decisions. Finally, as Kotler and Keller (2009) demonstrated, status in the society is another factor. For instance, consumer behaviour is influenced by each persons social class and by the concept of a taste culture. In understanding the consumption choices among the social class, it is important to take into consideration the concept of a taste culture which differentiate people in terms of their aesthetic and preferences (Solomon et al., 2014). While, this study is presented the factors that affect consumer behaviour, in the following section it will be discussed the phenomenon of celebrities and how they influence consumers about their consumption choices. Therefore, it will be noted the role of celebrities and how companies select the celebrity who wish to endorse their brand or their product. 2.3 Celebrity Endorsement Competition today is a fierce. In todays competitive world, marketers need to do their products more memorable and more appealing. In order to achieve this, they use celebrity representative. Through the product diversity and the rivalry of services and products, celebrity representative become more and more popular in todays modern marketing (McCracken, 1989). Researchers have noted that, companies spend huge amount of money in paying celebrities to endorse their products and brands (Erdogan 1999; Agrawal and Wagner 1995; Gabor et al. 1987; Mathur et al. 1997; Kaikati 1987). Using celebrities in advertising was originated since mid- nineteenth century. Dates back to the mid nineteenth century, Cadbury received their first Royal Warrant on 1854 as manufacturers of cocoa and chocolate to Queen Victoria. During the year 1854, Queen Victoria agreed to lend her face to one of the print advertisements of Cadbury (Erdogan, 1999). Erdogan (1999), published a table which shows the percentage change in the number of advertisements that use endorsers over the last thirty years. Figure 1: Estimates the utilising celebrity endorsers in all commercials The figure 1 below, was taken from the academic article of Erdogan (1999: 291). In 1979, Erdogan claimed that the usage of celebrity endorsers was estimated as one in every six advertisements. In 1988, was estimated as one in every five advertisements and by 1997, advertisements used some form of endorsers had risen to 25% (Erdogan, 1999). As Shimp (1997) reported, 25% of US advertisements had celebrity endorsers. Therefore, between two and three billion dollars were spent on celebrity advertising in 2006 in USA only (White et al., 2009). Over the years, the usage of celebrity endorsers has dramatically increased. As McCracken (1989) mentioned, a celebrity endorser is defined as any individual who enjoys public recognition and who uses this recognition on behalf of a consumer good by appearing with it in an advertisement. Although, this definition was defined in 1989, it is still relevant today and it has been used by many researches. Nowadays, the majority of companies are using celebrity endorsement as form of marketing communication, in order to add some valu e to the promoted products and influence consumers to make a purchase. Recent research findings have shown, that 8 out of 10 TV commercials scoring the highest recall are those with celebrities appearances (Mukherjee, 2009). Celebrity endorsers may be entertainers such as, actors, actress, models, singers or even athletes, business people and politicians (Hsu and McDonald, 2002). Therefore, the selection of a celebrity endorser is a really significant decision (Ohanian, 1990). Previous studies on celebrity endorsement have examined the relationship between the endorser and the credibility. For a celebrity to be attractive, consumers need to trustworthy and believe what the celebrity say something about the product. An attractive celebrity will be more credible and attractive by the audience (Miciak and Shanklin, 1994). As Miciak and Shanklin (1994) examined, a celebrity should meet five characteristics. She or he needs to be trustworthy, recognisable by the target audience, affordable, at little risk for negative publicity and match with the audience. Therefore, credibility is the primary reason, for choosing a spokesperson. The most important dimensions of credibility, are expertise of the product, or t rustworthiness. If a celebrity is credible, then the consumers may intend to mimic a celebritys appearance, and buy the product endorsed (Miciak and Shanklin, 1994: 54). Experts claimed, that a celebritys values, appearance and image, must be relevant with the product endorsed. For example, LOrà ©al uses Beyoncà © Knowles to endorse the beauty line of the company, because she is such, a suitable and influential person for promoting beauty products. She has many positive characteristics, which gives to the products a good taste. Moreover, Beyoncà ©, such an extremely positive endorser, has a womanly shape body and a beautiful face, which influence consumers effectively. All these physical characteristics, connected to create the need in consumers mind and buy a beauty product, in order to be attractive and sexy like Beyoncà © (Miciak and Shanklin, 1994). Celebrities play a vital role in the mind of consumers, and they are influential people who can persuade consumers, to buy prod ucts through their characteristics. In the following paragraph, the role of celebrity endorsement will be presented. According to Kanungo and Pharg (1973), the usage of people in advertising gives a more meaningful social context for the product and also, provokes more emotional reactions from the consumer, towards the product. People who are good looking, attractive and appealing used as endorsers by advertisers and celebrities will be in this particular group. As Audi et al. (2015) mentioned, celebrity endorsement research has revolved around five themes: celebrity meaning transfer (McCracken, 1989), celebrity attractiveness, celebrity credibility, celebrity impact on consumers and brands (Ohanian, 1991) and the Match-up hypothesis (Kamins, 1990). Figure 2: Meaning Movement and the Endorsement Process Source: McCracken 1989 The figure 2 was taken from Erdogan (1999: 306). McCracken (1989) demonstrates a Meaning Transfer Model which is made out of three stages. Moreover, it is one of the most important theories which is used to explain and describe the effectiveness of celebrity endorsement. Celebrity endorsers bring their own symbolic meanings to the endorsement process and that meaning is associated with the celebrity and it is initially transferred from the endorser to the brand. This process starts with the formation of celebrity image, continues with the transfer of meaning from the celebrity to the product and then finally, it ends with the transfer meaning from product to consumers (McCracken, 1989). As McCracken (1989) claimed, advertising is the best way of moving meanings from culture, to consumers and to goods. Therefore, the second component of celebrity endorsement is the celebrity attractiveness. Through the attractiveness of celebrities, Atkin and Block (1983), mentioned that attractiveness, is one of the reasons why famous endorsers are influential. While physical attractiveness is a characteristic of celebrities, they are considered as credible people, when they are endorsed a beauty product. Their role is to transfer the good taste, to consumers and persuade them to buy it. According to Mukherjee (2009) and Ahmed et al. (2015), attractive celebrities are more influential than people who are not attractive. Physical attractiveness is really important in cosmetics industries. For example, physical attractiveness might be useful when selling a beauty product but not when selling a computer (Silvera and Austad, 2004). Furthermore, Patzer (1983) states that an attractive endorser can make consumers have better purchase intention, and preference and that credible endorser can influence the brand image, brand equity and buying intention. Finally, celebrities can increase the profit of a company and as well as the product sales (Elberse and Verleun, 2012). Celebrity credibility is the third aspect that a celebrity need to possess. Credibility is about two different components, which are expertise and trustworthiness (Ohanian, 1991). According to Silvera and Austad (2004), trustworthiness is defined, as the general believability of the endorser and the believed willingness of the spokesperson to make those claims. Moreover, Friedman et al. (1979) mentioned that trustworthiness is the major important aspect of credibility, because trust is in correlation with the credibility of endorser. The second component of celebrity credibility, is the expertise. Expertise, relates to the product knowledge of the endorser, and also the validity of her or his claims, regarding to the product (Silvera and Austad, 2004). Ohanian (1991), found that the expertise of a celebrity increases the need for consumers, to buy the product or brand so, it is a main element for a celebrity to be expert on the particular product. Celebrities, may be credible, when t hey are endorsing a product relating to their expertise. For instance, a beautiful model endorsing cosmetics or other type of beauty product. Moreover, the usage and the role of celebrity endorsement is really remarkable. Audi et al. (2015), state that, celebrities through their big names, may help the advertisements emerge from the huge number of advertisements, and also enhance their ability to communicate. Furthermore, celebrities can create public relations, base for the brands and under the right circumstances, they legitimize the high expenses of promotions (Audi et al., 2015). Celebrities role is to persuade to buy a product even if consumers worried about the social acceptance or others opinions. The role of a celebrity, is to persuade consumers, that the product is useful and through their expertise, influence them to try it. As Anjum et al. (2012) claimed, celebrities are people who are knowledgeable, influential and also reliable. As Ohanian (1990) noted, a celebrity endorser need to have a deep professional experience and knowledge, in order to endorse a product effectively. Through the knowledge and by providing consumers with information about the product, consumers are influenced by celebrities. Therefore, celebrities are influential, and they are the best way of persuading consumers, due to their high profiles, high lifestyle and fame. When celebrities endorse brands or products, they create brand loyalty, by enhancing the brand name and product quality (Hollis, 2008). As Kamins (1990) suggested, celebrities need to fit with the product being endorsed. It has examined that, celebrity endorsement is more effective, when the characteristics of the celebrity, are well fitted with the endorsed product (Kamins 1990; Kahle and Homer 1985). Moreover, as an example, it is claimed to be more influential when a famous and beautiful model endorse a beauty product than a computer. Celebrities have their own character istics and based to their characteristics, they are suitable to endorse specific products. For instance, in the beauty industry, advertisers have frequently selected celebrities regarding to their physical attractiveness, in order to express their beauty towards the products and have an impact on consumer decision making process. An attractive and knowledgeable celebrity, will be informed the consumers about the product effectively, and gain the attention of consumers. In addition, Kamins (1990) mentioned, that the match-up hypothesis need to be positive, in order to achieve a successful advertisement. Advertisers need to find a positive endorser in order to avoid such conflicts. As Amos et al. (2008) stated, negative information about a celebrity had a huge impact on the effectiveness of an advertisement. Having an example, Kate Moss who has endorsed many brands as a famous and successful model. She is a well-known model for endorsing Rimmel and as well as, other cosmetic brands. Kate Moss, was found to be a drug user, and many cosmetic companies stop their contracts with the model. Chanel decided not to renew her contract, which was  £750000 for a year, in order to no longer be the face of their perfume. They stopped her contract through the bad image that Kate Moss has (Matthews, 2005). It is really important, that the celebrity endorser have a positive and good name in society, otherwise the brand image will be damaged, as consumers will conn ected to their face and personality that they have done with the brand. 2.4 Celebrity Endorsement and Beauty Products In cosmetic industry, advertising with famous models and spokesperson is often used to allure people to purchase different products. Advertising is useful in building brand equity, and spokespeople might become associated with a brand in memory (Keller, 1993). Solomon et al. (2006:186), states that the French cosmetic company LOrà ©al persuades many women to purchase their products by promising them the feeling of Parisian chick and associating their products with sexy spokeswomen. LOrà ©al as a cosmetic company try to sell a brand to consumers and as well as an image which is associated with some qualities or characteristics. In other words, LOrà ©al in order to achieve this, the company uses celebrities as spokespeople to present their cosmetic brand. Celebrity endorsement, is highly used in cosmetics advertisements, which the company intends to transfer the perfection, beauty and elegance the celebrity presents to the consumer (Audi et al., 2015). As Choi et al (2005) noted, that celebrities enjoy high profile and glamorous images in the eyes of the public through the mass media which saturated with information and images about celebrities. Celebrity figures draw consumer attention, create and differentiate product images and generate high recall rates. As a result, celebrity endorsement it has been proven from many researchers that it is a valuable strategy (Erdogan 1999; Agrawal and Kamakura 1995; Marhur et al. 1997; Gabor et al. 1987; Rangan 1997). As Ahmed et al. (2015) and Mukherjee (2009) claimed, celebrity endorsed advertisements are more attractive than the non-celebrity endorsed. They highlighted that celebrity endorsement has an impact on buying and attitude intention. It is also considered, that consumers prefer to buy the products which are endorsed by celebrities and that celebrity endorsement advertisements boost the sales of a product (Ahmed et al. 2015; Mukherjee, 2009). Rimmel and LOrà ©al are both used celebrity endorsement in order to maintain their popularity and image. Both beauty industries, used many different female celebrities from Cheryl Cole to Beyoncà © Knowles and Rimmel is best known for using Kate Moss to endorse their products. As Cashmore (2014) stated, LOrà ©al spent over $1.7 billion a year for its advertisements. By using celebrities in the advertisements, create the need to consumers and make them buy the product because will make them like the celebrity who endorse it. For instance, take an example of mascaras. Each company sold mascara but pretty much the same, with only difference be the brush which give to lashes volume or make them appear longer. Penelope Cruz who is endorsing Lancà ´mes mascaras, she may not use that particular mascara but consumers buy it because they believe that it must be good if such a high profile celebrity is seen to be using it. If it was endorsed by a non-celebrity then maybe consumers think th at it is not a good mascara (Cashmore, 2014). Klaus and Bailey (2008) described that men and women respond differently to advertising and that women are more sensitive and responsive than men. They also found that women are willing to believe the claims of advertisers more easily than men (Klaus and Bailey, 2008). This study is focused on females, and on beauty products, and as it is stated above, women are more willing to believe what an advertisement claim. Therefore, the majority of women when they see advertisements with unrealistic images of beauty, they feel low self-confidence, low self-esteem and also anxiety. Furthermore, women feel unhappy with their appearance and with their body and in order to, handle their appearance they use cosmetics, or different forms of beauty, such as hair care products, skin care products and perfumes. There are many advertisements that show the intangible beautiful image to women of all shapes, sizes and age. Technology is a key element, in the world today, and it plays a major role in almost everything. Due to the technological advantages today, photo-shopped, computer enhanced models in advertisements, societal expectations, and standards of beauty has changed. Society has built up impossible standards of beauty, and as a result, women feel unhappy and disappointed with their appearance. From a young age, girls want to improve their appearance and their attractiveness by using beauty products. Cosmetics are an easy way to improve and solve temporarily some beauty problems. Furthermore, Cash and Cash (1982), conducted a research which was about Womens Use of Cosmetics and they found that, self- consciousness is positively related with using cosmetics. Another study was conducted by Beausoleil (1992), was about the cosmetics and that nowadays cosmetics and beauty products in gener al, become an easy way of measuring the standards of beauty. Well-known sociologist, Jean Kilbourne (2000) argues, that women feel pressure by the beauty standard. Cosmetics advertisements encourage women to buy beauty products, in order to give them the chance to achieve the beauty standard. In order to achieve this, beauty industries use celebrities, and famous models and especially attractive people, to endorse their product or their brand. Cosmetics advertisements, make women feel unhappy and unsatisfied with their body and appearance. After watching advertisements, women feel more dissatisfaction and unhappy with their appearance. Advertisements, work more effectively when they are trying to sell a beauty product which can make women look better. Moreover, cosmetics companies may cause women the feeling of insecure and as a result, offer them that particular product so they have a solution to their problem. Cosmetics advertisements use retouch images in order to make models appear more perfect than they are in the reality. Kilbourne claim s that women are more likely to purchase a product when they see an advertisement for the product. For instance, a woman who sees an advertisement about a mascara, but would still be more likely to buy a mascara. Previous researches have shown, that celebrity endorsement influence females to buy beauty products (Ingavale 2016; Vidhya and Tamizhyothi, 2014). Ingavale (2016), was conducted a research, on the perceptions of young consumers, towards celebrity endorsement and how they are influenced by them. The study was conducted only for cosmetics, and she found that, celebrity endorsers create an impact on how consumer choose what cosmetics to buy. She claimed that, 70% of her respondents were agreed, that celebrity endorsed advertisements are more attractive than non-celebrity endorsed advertisements. Through her research, she found that, television media is defined as the most effective media for celebrity endorsed advertisements by 78.6%. She also presented, that the preference of consumers for the cosmetics endorsed by celebrities is influenced by the sense of similarity between celebrity and customer, familiarity, trustworthiness and relevance of celebrity to the product (Ingavale, 2016). Therefore, in Vidhya and Tamizhyothis (2014) research, was found that, consumer attitude was influenced, by many factors in order to select their cosmetics. For instance, they stated that, when consumers feel stressful, they buy a cosmetic or a beauty product or even when they feel financially comfortable. According to Vidhya and Tamizhyothi (2014), packaging causes consumers to buy cosmetics products. Finally, some consumers claim, that they purchase cosmetics products at discounted rates or when they like them at first sight (Vidhya and Tamizhyothi, 2014). 2.5 Conclusion To summarise, the aim of this research project is to explore how celebrity endorsement affects young female consumers, between 18-34 years old to purchase beauty products. To guide my analysis, my research questions are as follows: What factors affect young female consumers decision making on choosing beauty products? To what extent celebrity endorsement on beauty products affects young female consumers preferences?

WHO CAN CATCH A LIAR?’, Ekman and O’Sullivan, 1991. Essay -- English L

WHO CAN CATCH A LIAR?’, Ekman and O’Sullivan, 1991. What is the definition of lying or indeed deception? Well deception can be defined in many ways, but it was termed by Vrij (Vrij, 2000, p.6) as a successful or unsuccessful deliberate attempt, without forewarning, to create in another a belief, which the communicator considers to be untrue. Telling lies is a daily life event, which varies in quite complex ways depending on the situation the person is in and the person being lied to. People lie for all kinds of reasons. However half the lies are either self–orientated, and are therefore intended to make the liar appear better or to gain personal advantage (DePaulo et al., 1996). Self– orientated lies consist of people lying in order to avoid punishment, to make a positive impression on others or to protect themselves. Some lies are other–orientated, to make another person feel better or for another’s benefit. How can you tell if someone is lying to you? People generally believe that nonverbal cues to deception exist and they know what these cues are; but how accurate are people at detecting lies? In laboratory studies concerning detection of deception, observers are given videotaped or audiotaped statements of various people who are either lying or telling the truth. After each statement the participant is asked to judge whether the statement are true or false. In most studies reported, people have not been very good at judging when people are lying. Average accuracy in detecting deceit has rarely been above 60% with 50% being chance and most people have performed below 50%. Studies revealed that in three separate experiments conducted by Kraut and Poe (1980) DePaulo and Pfeifer (1986) and Ko... ...ussed in the appropriate section of the study, therefore this could be an area that could be further explored in the future. On the whole in conclusion, the study has established the extent to which people are able to detect lies by observing physiological responses. Mistakes in lie detection are inevitable, but perhaps with the correct training, experience and motivation we may become specialists in detecting lies. But is this possible?. In my opinion in both theoretical and practical terms; this is a sound work on a vital subject. Although room for further research is needed. REFERENCES ---------- Aldert Vrij, (2002) ‘Telling and Detecting Lies’ chapter 4, in Nicola Brace and Helen Westcott (ed) ‘Applying Psychology’ The Open University Journal article – Paul Ekman and Maureen O’Sullivan (1991) ‘Who Can Catch A Liar’ Vol.46, no 9, pp.913-930